Thursday, September 11, 2014

Cupcakes In Orbit


Food photography tends to be fairly standard: show the food. Sometimes you document the process or spread a few of the ingredients around for visual interest, but it's still very cut and dry. Which makes sense; similar to outfit photography for a blog the photography has a purpose which is not to tell a story, but to show the food or clothes. Photographer Dina Belenko turns this concept on it's head in her latest series which transforms donuts into planets and lets cupcakes blast off into space. It's a simple concept so beautifully executed in makes you re-think the entire genre. I especially like the idea of showing a baked creation in the center and then ringing it with the ingredients that went inside like a solar system around a sun...possibly a waste of good flour and sprinkles but a lovely image.

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