How To Pronounce The Hardest Names In Fashion

The fashion industry is considered a tough one, but perhaps one of the trickiest problems when maneuvering is just pronouncing names right. I even recall discussions with friends and industry people over the correct pronunciation of Proenza Schouler when they were fresh on the scene. It's understandably confusing as the names come from all over the world and are mostly seen in print rather than heard in video. i-D's cute video above not only helps teach the correct pronunciation but is a visual feast for the eyes featuring the clothes of the designers featured on some of the hottest models in the industry.